Why 70% of Real Estate Leads Never Convert (and How You Can Fix It)

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Real estate is a high-stakes game—every lead has the potential to be a lucrative deal. But here's the hard truth: 70% of real estate leads never convert into clients. Whether you're a broker, agency, or property developer, chances are you’re leaving money on the table. But why? In this blog, we’ll break down the top reasons why real estate leads slip through the cracks—and more importantly, how you can fix it with a CRM system and a smart sales pipeline.

The Problem: Lead Leakage in Real Estate

What is Lead Leakage?

Lead leakage happens when potential buyers or sellers show interest—by filling out a form, sending an inquiry, or calling your agency—but never hear back, lose interest, or fall through the cracks. It’s the silent killer of real estate business growth.

Why is Lead Leakage So Common in Real Estate?

  • Multiple agents juggling dozens of leads manually
  • High volume of inquiries through property portals
  • No centralized lead tracking system
  • No centralized lead tracking system